When it’s time to fire on different artistically creative cylinders, I go into different retail stores and soak in the interior design. It’s an opportunity for my imagination to run wild. There are so many aspects of design that run together in a retail experience.
So much of these things have previously operated below my radar. I’ve begun to awaken to the great care and detail that goes into the retail experience. Living in New York City puts me on the front lines of some of the best doing it. I’ve noticed that these iconic brands go the extra mile in this city. It’s as if they are making a statement to the world for all who visit. Those who travel from across the country and the world at-large will leave this city with the impression of a true retail experience.
Mentally, I deconstruct as much as I can from the intention to the methodology and ultimately the execution. I started this process as a child with drawing and it has never failed me. On the dawn of another decade, im as curious as ever. I’m fascinated how many ways there are to curate experiences that have the capacity to transform our psychology. Each of our senses are fair game when we enter the door.
I’ve been fascinated with Nike lately. Well over 3 hours in the last two weeks have been spent wandering between their locations. (Soho, 57th) I’m left in awe of the attention to detail take in every aspect. There is layering on top of layering. These pieces come together like a symphony where they synchronize to play the one note of the brand. Each of their targets act as an independent song and continue to translate the homogeneous texture effortlessly.
No matter what I am tapping into when I move through these retail location, I love it. I shuffle from on section to another similar to my approach in the MoMa or Met. I am a fan of art. Commercial or Classic, those are labels. The photography on the walls are amazing. The metallic inks on the prints rock. The seamless integration alongside the goods are great.